Adsense Australian team has put a short but great video on “How to optimize Adsense performance”. This video is basically covering tips to increase eCPM, choosing right ad sizes and colors, and tracking of Adsense results.
Here is a 5 step Adsense optimization program:
1) analyze your web pages
2) Setup custom channels
3) Optimize ad unit design and ad placement
4) Use multiple units for maximizing revenue
5) Track the results.
Though there is no new optimization tip, the Adsense basics are cleared and can be very helpful for those who don’t know how to start with Adsense ad optimization and those who are just beginners with Google Adsense.