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There are a number of ways to protect your blog from piracy, but there is a tangible cost no matter what you do, and sometimes letting them steal it actually helps you in the long-run.
The first method of protection is filing DMCA requests with Google, other search engines, and perhaps the host of the site scraping your content. But honestly this can be tough to keep up with if it happens over and over again, and is probably a poor strategy given that the internet is truly global.
An easier method of protecting copyright is to simply publish partial feeds instead of whole RSS feeds. This means that while an RSS scraper may steal your content, they will not be getting much of it from you, and what they get should not be able to harm your rankings.
The third strategy is to use their content theft as an SEO & link building strategy. If you frequently reference your older blog posts in your current blog posts (using absolute links - not relative links) that means that the scraper sites will be providing free links to your content. Over time as you build up a real audience and your authority you should *usually* outrank the scrappers for your own content. A friend of mine named Joost de Valk created a Wordpress extension which automatically adds links to your site in the footer of your RSS. If you have pages that are hard to build links to and hundreds or thousands of scrappers are linking to them that could help boost your rankings for related keywords. If you use an extension like RSS Footer make sure you mix up your anchor text and footer occasionally in case anyone trained their bot to strip it out AND to help keep your anchor text profile a bit more natural.

Copyright is increasingly irrelevant each day, and being unknown is a bigger risk for most bloggers than getting outranked is. If you really push eventually you should get credit for most (if not all) of your content. In the next year or two if they have not yet solved the RSS scrapper issue I believe the major search engines may launch tools to help you register your content by submitting it to them before publishing it so they know the source.
Many people copied my ebook and distributed it across the web widely without my permission. My three solutions to that were to either encrypt it with DRM software, stop selling information, or break information into smaller pieces and keep adding premium content and sell it as a membership site basis. Instead of giving up or crippling my product I decided to launch an online training program and back it up with a community forum that turns it into more of an experience rather than just a commodity piece of information.

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2 comments:

super said...

Useful post.
I also like your 3 column blogspot template. Where can I find it? Could you email it to superb8effect@yahoo.com


Thanks,

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